Panama takes a new slant on tourism

Panama’s Tourism Authority  is taking a ew approach to its promotional  campaign and veering away from the sand, sea, sun and Canal approach of the past.

Taking an outsider’s  point of view  as defined by its  new agency VML, it is looking to attract tourists  seeking adventure.

“In Panama, there are a lot of hidden of gems that you must work for to experience,” says Sean Burns, executive creative director, VML. “A lot of locals haven’t seen the best parts of the country because it entails going off the beaten path.”

Source: Newsroom Panama